Now Spinning:
Parasite Protection.

Three’s A Banger

Even as the #1 vet-prescribed combo for parasite control, Simparica Trio needed to stand out in a crowded category. Dog owners didn’t fully understand the value of triple protection—against heartworm disease, ticks and fleas, and intestinal worms.

Our Solution

We dropped a hit that made triple protection unforgettable. The “Three’s a Banger” campaign turned Simparica Trio’s benefits into music—with a DJ and his dog mixing the perfect track. A custom, catchy song drove the TV, CTV, online video, social, and radio work, celebrating protection against all 3 parasites (“earworms” not included). Tailored social spots for dog owners to switch protection to Simparica Trio and new puppy parents, plus a “BarkFM” radio remix, built a unified audio identity that had dogs and owners nodding along.

The Beat Behind the Brand

We didn’t explain triple protection. We dropped it. This spot introduced Simparica Trio’s three benefits as one unforgettable track—setting the rhythm for everything that followed.

The B-Side Gallery

We developed a series of "Banger" LP covers—stylized homages to music history—to add depth, texture, and a wink to the art of the perfect mix.

The Remix Strategy

With a strong audio identity in place, we adapted it for specific needs. Custom social executions spoke directly to switch candidates and new dog owners—without losing the campaign’s signature sound.

Dropping the Radio Edit

Just like any great track, “Three’s a Banger” got a radio cut. We translated our core idea into audio-first storytelling that reached dog owners wherever they were.